3 Warning Signs Your Brand Needs Help
Is your brand struggling with growth?
Then this post was written with you in mind. There are five pillars in every business:
- Human resources
- Production and R&D
- Finance
- Sales
- Marketing
For your business to be successful, each of these pillars needs to do their job effectively.
But without marketing you can’t generate the quality leads that your brand needs.
Marketing plays a key role in every business growth.
You may have the best products or services, you may have the best sales team but without marketing to guide your efforts and draw in customers your business will fail.
Similarly, if your marketing team is facing any of this three challenges your brand really needs help.
1. Poor Communication
A recent study by PMI has shown that 1 out of 5 projects is unsuccessful because of poor communication.
“Ineffective communications is the primary contributor to project failure one third of the time, and had a negative impact on project success more than half the time.” — PMI
It is important to practice effective communication to build strong business relationships.
When your marketing team is not reporting to other areas of the business and are not working towards the same goal with your sales team, the whole marketing operation falls apart.
Here is how you can fix this problem.
a)Using The Right Metrics: Simply Knowing your page views and your click-through rate isn’t enough.
You need metrics that gives you a detailed picture of your marketing efforts.
So you can make proper decisions that will help your brand grow even faster.
Use web analytic tools like Hubspot Analytics, Google Analytics, KISSmetrics, and Cliky so you can go deep in finding what’s working well and what’s not working well.
So, you’ll send the right content to your target audience. If the accurate metrics are not communicated well to the appropriate departments you might not achieve more.
b)Align Your Sales And Marketing Department: Some brands argue that sales and marketing departments should be the same.
What ever style you are using, your marketing and sales team should have a common goal — they should align to achieve greater success.
If you get sales and marketing team to work together they’ll produce far better results.
2. Content Ain’t Attracting Leads:
If your contents ain’t attracting leads. Then something is wrong.
Try doing this:
a) Carefully Try to Update Your Buyers Personas: Are you still targeting the right audience?.
A complete overhaul of your buyers persona or an update of your buyers persona will help you improve your lead generation
b) Raise The Quality of Your Content: Recent study has shown that brands that blog generate 67% more leads per month than those who do not.
Create high quality contents consistently and watch your brand generate more leads seamlessly.
c) Improve Your Call-to-Action: Testing your call-to-actions to determine the one that works best is very important and should be done regularly.
3. Leads Aren’t Becoming Customers
Are your leads not becoming customers?
As mentioned earlier, align your sales and marketing team.
Your marketing team generates leads and sends to your sales team, your sales team takes over from there and close sales.
But unfortunately, most times your sales team complain that your marketing team sent unqualified leads to them.
in the same way, your marketing team complain that your sales team where not able to close deals with qualified leads that are been sent to them effectively.
When your marketing team gathers a lot of inquiries and send them to sales it might not lead to significant improvement because inquiries are not leads.
sales should follow the inquiries up and segment their interest and discover qualify leads.
Take them through the customer journey untill they make a buying decision.
Conclusion
Try to fix this marketing challenges with your brand quickly with this 3 steps
Do you have a better way to solve this problems?
Comment.
